byAMFI Statement Store

3D Concept · Project Management · Production

byAMFI is the statement store of the Amsterdam Fashion Institute that showcases work of students, teachers and alumni. While creating and executing seasonal retail environments for the store, the temporary concept "Faith" evolves from the iconic elements of a church and the feeling of worship. Seeing that images have become the symbols of our current times, exhibited photographs of students are curated as if they were icons, whereas a bible in the center of the store deals as the directory for the displayed images.