Investigation into Play

Creative Direction · Content Development · Strategy

In an answer to a self-initiated brief asking what sparks creative thinking and might help It’s Nice That become a holistic kick-starter for creativity, content has been developed that shifts the focus from outcome to process. Short motion graphics created for their Instagram channel aim to take the pressure off of creatives’ anxious minds and to encourage them to play non-outcome focused instead. With the use of an ironic take on the topic of creative blocks, the short clips seek to make the topic approachable as well as to remind emerging talent to embrace play instead of being too fixated on the outcome.

* The short clips have been produced in my personal quest for what helps me be creative, together with Daniel Angermann and Karsten Rohrbeck.