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Denim Brand Book

Concept · Market Research · Graphic Design

Working from a brief to analyze several different jeans brands to recognize gaps and opportunities in the market, this project follows Freud’s method of psychoanalysis. Categorizing the brands based on their characteristics and quirks, the concept follows the idea of a patient profile, enhancing unique features that represent each brand’s core. The project was a collaboration of 14 students, whereas I was responsible for the concept and graphic design.