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Stubble - A Beauty Brand for Realists

Creative Direction · Art Direction · Copywriting · Packaging

The beauty industry can easily make us feel shame for our natural bodies, removing, disguising or selling us stuff we just don't need - long lists of ingredients where only a few would do for multiple uses. Stubble wants to challenge these taboos surrounding intimate body behaviours and encourages a new generation to celebrate what the industry labels as dirty. By offering confrontational products, such as lube, wet wipes and dry powder, that are covered in frisky and bold illustrations, we transform articles that are usually hidden in the back of beauty shelves into proud lifestyle choices.

D&AD New Blood Award 2016, Wood Pencil